Journal of Cross-Cultural Psychology, 44, 24-45. Contextualism as an important facet of individualism-collectivism: Personhood beliefs across 37 national groups.(2015).Ī cultural look at moral purity: Wiping the face clean.
A cultural look at moral purity: Wiping the face clean.Sneezing in times of a flu pandemic: Public sneezing increases perceptions of unrelated risks and shifts preferences for federal spending.Journal of Experimental Social Psychology, 46, 785-791. Am I doing better than you? That depends on whether you ask me in English or Chinese: Self-enhancement effects of language as a cultural mindset prime.Current Opinion in Psychology, 12, 37-44.
Framing love: When it hurts to think we were made for each other.Journal of Personality and Social Psychology, 103, 737-749.įraming love: When it hurts to think we were made for each other. Bidirectionality, mediation, and moderation of metaphorical effects: The embodiment of social suspicion and fishy smells.Current Directions in Psychological Science, 20, 307-311. Wiping the slate clean: Psychological consequences of physical cleansing.Washing away postdecisional dissonance.Dirty hands and dirty mouths: Embodiment of the moral-purity metaphor is specific to the motor modality involved in moral transgression.Journal of Experimental Psychology: General, 146, 592-605. Embodiment as procedures: Physical cleansing changes goal priming effects.He received the 2017 Early Researcher Award from the Ontario Ministry of Research, Innovation and Science, the 2016 Rising Star designation by the Association for Psychological Science, and the 2010 Early Graduate Student Researcher Award from the American Psychological Association. He is interested in how higher-order mental processes are grounded in sensorimotor experiences with the physical world, often leading to quirky effects (e.g., physical cleansing helps people move on by "wiping the slate clean" when people "smell something fishy," they become suspicious and invest less money in a trust-dependent economic game). In terms of theoretical goals, he explores how the mind interacts with the body in multiple ways why mind-body relations are often predicted by the metaphors we use when and how metaphors influence affect, motivation, judgment, and behavior what cognitive principles govern these effects and how they vary by experimental, social, and cultural contexts. Spike is an Associate Professor of Marketing and Psychology (Cross-Appointed) at the University of Toronto. International Centre for Pension Management.Rotman FinHub- Financial Innovation Hub in Advanced Analytics.Canadian Business & Financial History Program.BMO Financial Group Finance Research and Trading Lab.Michael Lee-Chin Family Institute for Corporate Citizenship.Sandra Rotman Centre for Health Sector Strategy.David and Sharon Johnston Centre for Corporate Governance Innovation.Organizational Behaviour & Human Resource Management.Executives in Residence & Adjunct Professors.
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